LYFT - introducing SCOOTIQUETTE
WINNER - Gold Addy (Book Design), Silver Addys (GuerRilla Marketing, Illustration)
People lose their minds when they get on scooters. They run pedestrians over, leave them piled on the sidewalks and look real dumb going up hills. So when Lyft launched their scooters at SXSW, they wanted to set a good example for the rest of the scooting community (and maybe convince a few local governments not to ban them.)
So we made the Guide to Good Scootiquette, the ultimate handbook on how to not be an asshole on a scooter. This campaign helped Lyft get more scooter licenses in cities across the country, and gave us an excuse to make a sticker of a pigeon wearing sunglasses carrying a meatball sub.
In short, we all won.
PRESS
Chaperones: Kevin Dunleavy, Michael Anderson, Karl Herbert