Death Wish Coffee - Performance Enhancing Coffee

Death Wish Coffee is so strong, drinking just two cups actually violates the NCAA’s performance enhancing drug policy.

But everyone deserves the right to have this caffeinated cup of lighting coursing through their veins, “rules and regulations” be damned. So we signed three of the best college football players in the country to lucrative NIL deals. But to make sure they wouldn’t get suspended, we had to get creative.

So we signed them to the world’s first-ever anonymous NIL deal.

Are we the only people to sign an NIL deal and not use the player’s name, image or likeness? Probably. Is this the dumbest possible way to use a spokesperson? Very real possibility.But we drummed up a lot of buzz in the sports world, even landing on the front page of the Washington Post sports section:

 
 

WHO’S ON DEATH WISH???

Only 4-5 people know the true identities of our three athletes. But we worked with influencers on TikTok to give us their best guesses, which ended up raking in millions of views asking one simple question: if you see a college football player do something amazing…are they on Death Wish Coffee?

A few of my favorite Toks:

@itsmedaygo #stitch with @Death Wish Coffee @Death Wish Coffee I’ve never seen an NIL deal like this one before 👀 Think you know who Death Wish Coffee anonymously #sponsored? Let me know! #LiveWithaDeathWish ♬ original sound - Diego Preciado 🇵🇦
@jakep29 #stitch with @Death Wish Coffee I have a few guesses who OSU’s anonymous athlete might be, what do y’all think⁉️ #sponsored #LiveWithaDeathWish ♬ original sound - Jake Piecuch
@voidmedia Clever response to the NCAA’s new caffeine intake rule ☕️⁣ ⁣ #nildeal #ncaafootball #michiganfootball #buckeyes #pennstatefootball ♬ Instrumental - Vibe - pedrin cria